“Starbucks’ Loyalty Program and Local Events BTL Marketing Campaign to Strengthen Customer Loyalty and Community Engagement. Brand: StarbucksCampaign Objective: Strengthen Customer Loyalty and Community Engagement In a saturated coffee market, Starbucks sought innovative ways to deepen customer connections and create a sense of community. The brand’s BTL marketing campaign brilliantly combined its loyalty program with …

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Apple’s ‘Shot on iPhone’ User-Generated Content Campaign The “Shot on iPhone” campaign is a prime example of how user-generated content can redefine brand engagement and product appreciation. Brand: AppleCampaign Objective: Showcase Camera Capabilities of iPhones and Engage Customers In an era where smartphone photography has become a global phenomenon, Apple pioneered a groundbreaking BTL marketing …

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